Poké King opened a new location and a narrow facade became an opportunity to revisit an existing design. They needed the logo to work horizontal and vertical. We reworked the mark to go either way.

I knew the owners personally and had made their logo originally. They trusted the choices I made from the menu to wall signage. While every visual component of Poke King's rebrand was made by me, I was always sure to weave in their input and values.